Disney is raising prices on its streaming platforms, including Disney+, ESPN+, and Hulu.
Starting October 17, Disney+ will see a $2 per month increase for both ad-supported and ad-free plans, with ad-supported subscriptions rising to $9.99 from $7.99 and ad-free plans to $15.99 from $13.99.
Hulu with ads will also increase by $2 per month to $9.99, up from $7.99. ESPN+, Disney’s sports streaming service, will raise its monthly subscription price by $1 to $11.99 from $10.99.
Disney’s bundle of Disney+ and Hulu, both with ads, will rise by $1 per month to $10.99 from $9.99. The same bundle without ads will stay the same at $19.99 per month.
| Platform | Plan | New Price | Old Price | Increase |
|---|---|---|---|---|
| Disney+ | Ad-supported | $9.99 | $7.99 | $2.00 |
| Disney+ | Ad-free | $15.99 | $13.99 | $2.00 |
| Hulu | Ad-supported | $9.99 | $7.99 | $2.00 |
| ESPN+ | – | $11.99 | $10.99 | $1.00 |
| Disney+ & Hulu Bundle | Both with ads | $10.99 | $9.99 | $1.00 |
| Disney+ & Hulu Bundle | Both ad-free | $19.99 | $19.99 | $0.00 |
Along with these price hikes, Disney is introducing new features. Starting September 4, all Disney+ subscribers will gain access to ABC News Live and a curated preschool content playlist, including shows like The Lion Guard, Minnie’s Bow-Toons, Puppy Dog Pals, and Sofia the First.
Additionally, Disney+ Premium subscribers will receive four new curated playlists – seasonal content, epic stories, throwbacks, and real-life – starting this fall, according to the news release.
“Playlists are the latest example of how we’re providing the best value and experience for our subscribers every time they open Disney+,” said Disney+ President Alisa Bowen. “Whether it’s news, kids’ content, popular genres, hit TV shows, or blockbuster films, there will be something for everyone in a lean-back viewing experience based on seasonality and interest.”
